Pregnant? Craving ice cream? Then hustle (or waddle) over to the nearest Baskin-Robbins store today, May 21, between 11 a.m. and 10 p.m. The company has declared it Bump Day (as in that unfortunate British slang import, baby bump), and stores are scooping free 3-oz. cones of the chain's newest addition, Soft Serve, for all expectant mothers. You'll need to bring a printout of the promotion (see link). Available in "select" stores (that should be selected) in California, Chicago, New York, Knoxville, and El Paso.
Via Ad Freak, which adds:
If I were B-R, I’d keep some extra soft serve and mix-ins on hand. A full queue of frozen-dessert craving pregnant women will not be denied! And you just know one will go into labor and name the kid “Baskin” or “Robin.” Or claim to, in exchange in for a lifetime supply of free ice cream.
Read more about Baskin-Robbins and its late founder, Irv Robbins, here.