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February 07, 2008


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Mazal tov! Love the name, love its etymology, and have updated the blogroll accordingly.

>"Okay, not Assonancy."

Ha! I lol'd, as the kids say.

Congrats on the new name, and may there be much chirping and creaking for us to enjoy in future.

Sorry about the triplicate. I swear, it was Typepad, which kept asking and asking for CAPTCHA letters.

Love it! Love the name and love your post about it. Cracked me up. And very educational too. (And you so have to put your blog into book form (actually, a series of books because you have so much great stuff here) but you know I'm going to always be saying that.)

I think you are depriving people of the wonderful benefit of your mind and thinking by limiting your insights to only the blog format.

Also...I need to do a search of your blog to see if you've already written about this but...I'd love a post on "meh".

I like it. It's different and memorable. It's a name people can talk about.

Nicely chosen.

Mike P: Oh, rats. And here I was thinking he likes me! he likes me! he likes me! (I've deleted the two redundant comments.)

Betsy B: Thanks! As for "meh," I couldn't possibly put it any better than the Ben Two: Zimmer in Language Log http://itre.cis.upenn.edu/~myl/languagelog/archives/003238.html
and Yagoda in Slate: http://www.slate.com/id/2159929/

Michael and Jessica: Thanks! I'm honored.

I like it! And love the way you've explained it.

I have not been reading you long enough to have grown attached to the old so . . .works for me.

Are you going to change the page design to include the 'pronunciation' under the title..??

I also love the tenuous relation to 'frittering' ...like we all need another reason to continue to fritter away the days of our lives online. Why not spend it reading 'Fritinancy'..??

Very nicely done.

Thanks, Tom and Bobbie. Tom: I've included a definition and pronunciation guide in my author profile. (And I've corrected the pronunciation: emphasis is on FRIT.) I'd wanted to display both on the main blog page, but can't figure out how to do it in Typepad. Sorry!

Nice choice (updated the blogroll). I like it most of all for its expressive quality.

I'm a sucker for obscure words, myself--my current favorite being the Renaissance Italian "sprezzatura," which means effortless grace and brilliance.

You should send a link to this post to Ted Demopoulos, who has written several posts about blog naming. See for instance You Are Your Brand: http://www.bloggingforbusinessbook.com/blogging_for_business/2008/01/blog-names---yo.html

Sallie: I agree, "sprezzatura" is a wonderful word. It became a lot less obscure in 2006 when New Republic literary critic Lee Siegel used it as a sock-puppet alias. Siegel has just published a book attacking the culture of the Internet; see this New York Magazine Q&A: http://nymag.com/arts/books/features/42758/

Thanks for the tip about Ted Demopoulos!

Thanks so much for sharing your process of coming up with and changing the name. As I am in the process of changing my business name after 5 years, this insider's look was really helpful. If only I could afford to hire you, I would in a heartbeat.

I really loved the old name, but your explanation has won me over. Fritinancy it is.

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