How about "Lolita"?
That was indeed the appallingly moronic choice of Woolworths stores in the UK , which evidently have a Hire-the-Culturally-Illiterate employment policy. The chain announced today that it is withdrawing the "Lolita Midsleeper Combi" from sale.
Here's the quote that had me clutching my forehead in despair:
A spokesman said: "What seems to have happened is the staff who run the website had never heard of Lolita, and to be honest no one else here had either.
"We had to look it up on Wikipedia. But we certainly know who she is now."
Hat tip to Qwghlm.