From "Beauty Blogs Come of Age: Swag, Please!" by Kayleen Schaefer, in Thursday's New York Times:
Before choosing which blogs to target, companies consider whether a Web site has a fresh look and frequent postings as well as comments from engaged readers. Misspellings are considered a blemish.
I guess that means Schaefer will be paying for her own cosmetics. Two paragraphs down we have this:
The bloggers may sound as if they're staging sit-ins at Sephora while waiting for the next eye shadow palate from NARS, but they are likely to be at home anticipating the latest U.P.S. delivery from a MAC publicist.
It's palette, not palate.