A while back I dipped a toe into the gene pool and asked: what the heck do companies mean when they talk about "our DNA"?
I'm delighted to discover that Keith Robison, a bona fide genomic scientist, recently posed the same question and proposed some suitably scientific answers:
Presumably they are trying to make a statement about deeply embedded values, but what does it really mean to have something in your DNA? For example, do they mean to imply:
- A lot of our company is unfathomable to the human mind
- There's a lot of redundancy here
- Often we often repeat ourselves often repeatedly, often repeating repetitiously.
- We retain bits of those who invade our corporate DNA, though with not much rhyme or reason
- A lot of pieces of the organization resemble decayed portions of other pieces of our organization
- Some pieces of our organization are non-functional, though they closely resemble functional pieces of related organizations
- Most of our organization has no immediate impact on routine operations, or emergency ones
- Most of our organization has no immediate obvious purpose, if any
- Our corporate practices are not the best designable, but rather reflect an accumulation of historical accidents
Or could it be, as an anonymous commenter suggested, "Our organization requires thousands of years to change in any significant manner"?
Photo credit: Sony ad from Vann's.