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"Refreshing's OK, but it's been done to death. Wait a sec--how about death? You think we could get dead in there somehow? Because, hey--alcoholic beverage plus dead equals awesome!"
San Francisco Civic Center, Jan. 4, 2008.
Posted at 07:40 AM in Advertising, Signs, Slogans and Taglines, They Said WHAT???, Wine & Spirits | Permalink
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Add to that the fact that St. Pauli is Hamburg's red-light district and you've got a mighty appealing brew, no? I would call this campaign, in the immortal words of Chazz Michael Michaels from "Blades of Glory," "mind-bottling."
January 08, 2008 at 09:11 AM
I think it's a bit of advice. We can all be like the St Pauli girl. We should try to work so hard bringing those drinks to thirsty drunken louts -- that we eventually drop dead from refreshing them.
Be a beer martyr.
Michael Covarrubias |
January 08, 2008 at 03:46 PM
Gosh, Michael, you're (dead) right! It's got to be an imperative. Otherwise they'd have put a hyphen between "drop" and "dead."
Nancy Friedman |
January 08, 2008 at 04:09 PM
So let me get this straight ... they want us to accept that the ultimate refresh is to drop dead. Well that seems to confirm everything I've done with Windows for the past 10 years ....
January 10, 2008 at 10:26 AM
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