Needless to Say

So much to cherish about this sign:

There's the aggressive product name, the unsettling associations, the weirdly rendered rooster, the odd punctuation (staccato, then breathless), the jagged tape job, "the best know," "two ways," and, of course, "needless to say."

And look--they got the apostrophe right in "it's"!

Photographed at Piedmont Lumber Company in Oakland, where the guys behind the counter seemed only mildly amused by my interest. Apparently I'm not the first to shoot the sign.