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October 10, 2007


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It's a terrible name, and very '90's, too.

Indeed, scissors was the first thing I thought of, and then fission, and then conciseness, which was the first positive association. (And reinforced, because cision would be an aptly shortened form of concision. Which, btw, would make fusion cision for confusion, but I shouldn't go there.) Maybe a hint of precision, but no sense of decision, which always makes me think of Occam's razor. But I gress again.

Cold, indifferent, violent. I'm reminded of Raymond Loew's ripoff of Exxon.


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