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October 08, 2007


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"Sir—your wingle! Zip up your fly!"

Hmmm, wind and eagle? I'm imagining the U.S. advertising campaign for this vehicle. Given the penchant for taking hit songs from the 70s and incorporating them into TV ads for aging, upscale boomers who just love "topgrade equipment and expensive price," I see wonderfully lit scense of the pick-up driving along the beach and through mountain vistas while Steve Miller sings, "I want to fly like a Wingle..."

Night Writer and Orange: You are the wind beneath my wingle.

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