Meanwhile, in other car-branding news, Mark Liberman of Language Log conveys tidings of the Great Wall Wingle, "the first high-pressure common rail & high-end diesel pickup in China."
"Wingle" is purportedly a blend of "wind" and "eagle." (Liberman asks: "Shouldn't it be Weagle?")
Pick-up, which has top grade equipment and expensive price, is a very popular and fashionable type in the international market. Idea abroad is quite different from that of China. In foreign countries, driving a pick-up is not a lack of pride, but a symbol of fashion and identity. In many countries, the sale of pick-up is consistently on top, while market share of the high rank pickups has been monopolized by brands like Ford,General, Dodge and Toyota.
China has ignored this type for years and just regards it as a fractionizing part in motor market. However, it has created miracle that other types cannot achieve! The main symbol of it is that the foreign pick-ups can not be able to export in China since the 90s, because the independent brands leaded by Great Wall Motor have built a solid “Great Wall” to resist the foreign brands.
May a thousand Wingles bloom!