Stephen J. Dubner, co-author of Freakonomics, the book, and Freakonomics, the blog, announces a contest to identify the best aptronym (a name ideally suited to its owner). The name to beat is Paige Worthy, an editor at Good magazine.
No deadline is mentioned, but entries are already rolling in. The winner gets a copy of the Freakonomics book or a Freakonomics yo-yo--your choice.
More on aptronyms here.