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June 11, 2007

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I absolutely love this idea!

This didn't work out exactly as planned. My friend in Singapore offers this followup news story: http://www.channelnewsasia.com/stories/singaporelocalnews/view/277832/1/.html

Tim--I did read about that bus-stop brouhaha. It doesn't seem to have stopped Out of the Box from marketing the beverages. Indeed, it seems to have generated so much PR that I wonder whether the whole thing was orchestrated.

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