And that word is "humbug."
The email I received from WordMaker asked: "Do you need an additional tool in finding new names for PRODUCTS, SERVICES, DOMAINS, or COMPANIES?" Well, sure. Who doesn't? But WordMaker "word and name creativity software" ain't it.
Here's what WordMaker claims to do:
- Connect "any keywords related to your business, product or domain with a built-in powerful database." Example: Keyword life becomes biolife, proflilife [sic], lifeoption, extralifestal [huh?].
- Combine any two words. Example: car, engine, motor, vehicle plus fast, safe, powerful become fastcar, powerfulmotor, safevehicle, etc. Wow! Couldn't have done that on my own!
- Blend words in "the amalgamator." Example: rainbow, sky, moon, star become moonstar, starsky [what, no Hutch?], skyrainbow, moonmoon.
- Insert vowels and consonants into words, which "will make your name variants sound better and will add them new shades" (my first tipoff that WordMaker's makers do not know the English as she is spoke; parent company Neomark, a "trademark agency," is based in Montreal). Example: beginning "word" cent and ending "word" rama become centerama, centegrama, centralorama.
- Mixer "is thought-out to help you find unique names, related to your personal name or to any words you like." It's nothing more than an anagram creator: flower becomes felrow, worlef, erflow, etc.
If WordMaker were freeware, I'd consider it useless but harmless. But Wordmaker costs "99 $US" [sic], which puts it in the same category as Nigerian bank-transfer scams.
Still inclined to give it a whirl? First look at the web site's "Benefits" page, where you'll see proof that this is not a company that understands how language works (all bullet points verbatim):
- Money-saving: seeking for a new name with our naming software you can save thousands of dollars
- Applicable not only the English, it may be used with many languages and adapted to any field of activity
- Granting productivity in name generation work and increasing your creative potential
- Powerful in concept and easy in use
Here's my tip for those of you seeking for a new name applicable not only the English: short cuts don't work. Take the time to learn authentic, proven brainstorming and name-development techniques, or save time and hassles and hire someone who already knows them.
P.S. My colleague Namer X reports the following email exchange with WordMaker:
Namer X to WordMaker:
I'm a freelance namer.
Your product is trying to put me out of a job.
I hope your company goes out of business, soon.
WordMaker to Namer X:
Our software were designed to help you, not to put out of your job.