This lovely rose, originally named Comtesse de Provence, is now called "Liv Tyler®."
Yes, Liv Tyler, 29-year-old daughter of Aerosmith lead singer Steven Tyler, mildly talented actress in many forgettable films, minor player in The Lord of the Rings trilogy. (She's the one with the overbite.)
According to the San Francisco Chronicle, the "coral-pink, quarter-blossom" rose with a "strong, fruity fragrance" was hybridized in 2000 by the French firm Meilland, which gave it the romantic, aristocratic name. When sales failed to meet expectations, Meilland stooped to conquer.
Rose people, however, are not to be trifled with. On GardenWeb's rose forum, "littlesmokie" grumbled, "Does that really help them sell roses? If so, isn't that sad?" And "catintheroses" complained, "I thought the came change made it sound cheap, and trashy. ... I hope they do not think that us Am-ur-i-Kanz are that stupid we only can identify and pronounce Hollywood names!!!"
"Us" Am-ur-i-Kanz? Well, maybe Meilland is pretty savvy after all.