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December 12, 2006

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Ad-Agency-Babble update: In an e-mail exchange today with a client, they twice used "creative" as a plural noun, referring to my work, as in, "Thanks for your great creative!" and later, "Looking forward anxiously to the rest of your creative!"

I wanted to scream, "My creative WHAT?!?"

But hey, as long as the checks clear...

I guess this is a parallel to the previously-discussed "verbing" - it's nouning.

Namer X


ps: All exclamation marks verbatim.

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