When we bade farewell to the desperate husbands and boyfriends of Brawny Academy--the bad-behavior boot camp sponsored by the paper-towel manufacturer--they'd completed basic training and been shipped back to their significant others. Now Brawny has posted the webisode series finale, in which Brawny Man lopes across the country to pay homage to the Academy alumnus whom viewers voted "most improved." It's worth watching for dialogue like "I've always believed that catching a calico larkspur in bloom is like catching a woman without her makeup" and for the ceremonial passing of the Brawny hatchet (or peavey, if you want to be picky about it) to the winner. And for Brawny Man himself: very, very easy on the eyes.
Will Brawny Academy return for another season of makeovers? I asked Ginny Tillman, the account exec at Edelman, Brawny's PR agency, but if she knows she's maintaining a suspenseful silence. She did tell me that Vanity Fair, like Brawny a Georgia-Pacific brand, is planning "a new-media twist" to be announced in January. Wait--I can picture it now: the pert Miss Becky Sharp makes a guest appearance to teach hapless modern hostesses how to transform paper napkins into swans while rising ruthlessly through the ranks of polite society.