You already know about the Harley-Davidson cake-decorating kit, right? A rare misstep from a very brand-savvy company. Now FastCompany.com shares a couple other bad brand ideas. From Sylvester ("Rocky") Stallone we have Stallone™ High Protein Pudding, which its maker, Instone, calls "a healthy alternative to many other snack foods or protein bars." Rocky: tough, macho, capable of swallowing a dozen raw eggs or tearing raw meat from the bones of large mammals. Pudding: soft, flabby, suitable for eating with dentures. Can you say "cognitive dissonance"?
And from Everlast, best known for boxing gloves, shorts, and protective cups, comes Everlast Original 1910, "the knockout fragrance for men." ("Intensely masculine, sensually arousing, and irresistibly unique.") Ah yes: the fetid essence of jockstraps graced with rank topnotes of ancient locker rooms. And everlasting, to boot! Ladies, are you knocked out yet?