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November 15, 2006


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Hi Nancy,

This is a nice, thoughtful review. I now work for the book's publisher, Peachpit, although I didn't work on Zag. I had some of the same impressions you did when looking through the book, and I wondered why Neumeier didn't pay attention to the fact that Eukanuba and Meow Mix aren't exactly in the same market, which influences the choice of names.

I like your deconstruction of "Bibli"--it's definitely a linguistically rich name.

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