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October 23, 2006


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The creator of the "Ace of Spades" sub-brand didn't make the brand in reference to Jay-Z or any other individual of African American descent. If you would do your research before posting ignorant rants like this one you could avoid looking like a fool. Here is the URL to the Armand de Brignac information page: http://www.armandchampagne.com/faq.pdf
If you would visit it you would know that it was originally "for the André Courrèges fashion house."
The ace of spades is a powerful card in most card games. Armand de Brignac likely made the move to call their new sub-brand "Ace of Spades" in response to Cristal's "Deuce" sub-brand.
I am African American, and the only thing I find offensive right now is that you are the only person I've heard try to parallel a naming of this Champagne sub-brand to racism.

PePe--My comment referred not to the manufacturer's intentions, which I'm sure were innocent and honorable, but to the subliminal (or not so subliminal) associations we make with brand names. And my point was aimed not at the manufacturer but at Jay-Z, who chose to associate himself with a brand that may carry unwelcome associations for some members of the population.

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