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August 18, 2006


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Oh, bleah! Reminds of the Chevy Nova, which translates to "no go" in Spanish. I worked as a tech writer for a company whose marketing dept once created a product name that was one word, the first half of the word italicized and the second half starting with an initial cap and no italics. It was a branding nightmare for the writers, and of course no one remembered exactly which part was/was not italicized or which part was/was not capitalized. The writers and editors campaigned to get rid of it, but we lost.

Good luck to cee'd cede seed c'eed ce'ed. My sympathies to the writers.


Verna: The Chevy Nova does not mean "no go" in Spanish. It means "new," just as it does in English. See http://www.snopes.com/business/misxlate/nova.asp - Nancy

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