More sightings on the passion front:
City National Bank's billboard on I-880 south, near Oakland International Airport:
Passion Is Currency
(Oh goodie--that must mean I'll get a loan if I breathe hard and lick my lips seductively.)
Bilingual passion on a billboard on Cahuenga Blvd. near Hollywood Blvd. in Hollywood:
Hay Pasiones Imposibles a Imitar (Translation: "There are passions that are impossible to imitate.")
The second billboard was advertising Senorial sangría, but the product name was so small I had to stand virtually underneath the billboard to read it. The "pasiones" part, on the other hand, was huge.
The headline on this post comes, of course, from William Butler Yeats's "The Second Coming" (1920), which also gave us "Things fall apart; the centre cannot hold." Thanks to Matthew Stibbe for jogging my memory.