In the beginning, there was blog. Then came vlog (video blog). Then Amazon came along with--and even trademarked--Plog (personalized web log). Now Dan Fost at SFGate.com alerts us to "flog," a mashup of "forum" and "blog" developed by Emeryville, California-based communications company Lithium.
Fost helpfully points out that according to Merriam-Webster's Collegiate Dictionary, flog means "'to beat with or as if with a rod or whip.' Other definitions include 'to criticize harshly,' 'to sell (as stolen goods) illegally, 'to promote aggressively' and 'to move along with difficulty.'"
Today being Independence Day, we ran "flog" up the flogpole. Nobody saluted.
You'll be relieved to know that Lithium is in neither the flagellation nor the mood-altering business, but rather has "a passion for providing customer community solutions that drive sales and lower customer care cost."