Fritinancy

Word of the week: Choice

Last week, in response to the leaked draft of a US Supreme Court opinion that would overturn the legal right to abortion, the Pro-Choice Caucus of the US House of Representatives distributed new messaging guidelines to House Democrats.

NEW: The Pro Choice Caucus has just sent out messaging materials to House Dems on Roe draft.

One of the recommendations: Don't use "choice." pic.twitter.com/nqVA8W1nWT

— Sarah Ferris (@sarahnferris) May 12, 2022

Among the guidelines: Instead of choice (“harmful”), use decision (“helpful”).

Yes, this recommendation came from the Pro-Choice Caucus, not the Pro-Decision Caucus. But putting aside that mixed message, what’s the reason for the change?

One ad line to rule them all

Is there a bar or a club where tech copywriters huddle to collude on slogans and ad lines? The CopyCat Lounge, maybe? Because I keep seeing double with outdoor ads, and it can’t be a coincidence.

Word of the week: Paparazzo

The death, on April 30, of the American photographer Ron Galella brought the fun-to-say Italian borrowing paparazzo back into the news. Galella, who was 91, was a “paparazzo extraordinaire,” the Telegraph and the Guardian headlined. “He personified the paparazzi,” the New York Times obituary reported, using the plural form: “brazen and relentless in chasing the famous, particularly Jacqueline Kennedy Onassis.”

Galella himself proudly accepted the title of “paparazzo extraordinaire,” appropriating it for the title of his 2012 memoir.

Advertisement for a 2012 book-signing event for Ron Galella: Paparazzo Extraordinaire via New York Gossip Gal.

What we talk about when we talk about abortion

Because that’s what we’re talking about this week. Don’t worry, though: I’m going to stay in my lane. Mostly.

In case you’ve been tuning out the news, and who could blame you: On Monday, a leaked draft of a Supreme Court opinion, written by Justice Samuel Alito for the majority in Dobbs v. Jackson Women’s Health Organization, confirmed what many of us have been gloomily anticipating for years: that the precedents established in Roe v. Wade (1973) and Planned Parenthood v. Casey (1992), long considered settled law, are about to be jettisoned. “The immediate impact of the ruling as drafted in February would be to end a half-century guarantee of federal constitutional protection of abortion rights and allow each state to decide whether to restrict or ban abortion,” wrote Josh Gerstein and Alexander Ward for Politico. 

Here’s what “allowing each state to decide” can mean: Twenty-three states already have laws that could be used to restrict legal access to abortion. Under a state law passed by the Texas legislature in September 2021, abortions are prohibited after six weeks of pregnancy, before many women even know they’re pregnant. “The law empowers private citizens to sue anyone who ‘aids or abets’ a prohibited abortion,” the Texas Tribune reported in March 2022. “Those who sue could be awarded at least $10,000 if they win.”

Snitches get riches, in other words.

I believe abortion is health care. I support abortion access for anyone who needs it. But I’m not a lawyer or a legislator, so I’m using this platform to share some resources about my own specialty: language, messaging, and branding, all of which have played, and continue to play, outsize roles in the ongoing fight for safe and legal abortions.

*

Word of the week: Tiktaalik

Few science stories have delighted me as much as the one that appeared in the New York Times on April 29 (online) and April 30 (print). The story, by Sabrina Imbler, is about an extinct sea creature that may be a missing link between fish and four-legged mammals—a fishapod connection to our very own species.

Tiktaalik roseae illustration by Zina Deretsky for the National Science Foundation, 2006.

 

The news hook isn’t the creature’s discovery; that happened in 2004, in the Nunavut Territory in the Arctic. Nor is it the animal’s name, Tiktaalik (tic-TAH-lick), which departs from traditional scientific naming conventions—Latinate, possibly honoring a scientist—in that it’s an Inuktitut word that means “large freshwater fish that lives in the shallows.” (The full name, Tiktaalik roseae, does have a Latin component: The second element “cryptically honors an anonymous donor”—someone named Rose, maybe?—according to a Wikipedia entry.) A council of Inuit tribal elders worked with a team of paleontologists to develop the name.*