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Nancy Friedman, chief wordworker of Wordworking, is a name developer, corporate copywriter, and recovering journalist. She swims in San Francisco Bay, bakes in her Oakland, California, kitchen, and has been known to write rhyming toasts and song parodies to commemorate interesting occasions.

Wordworking works primarily with well-funded early-stage companies to create names, taglines, and compelling brand stories. We also name products and services for companies at every stage of growth.

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Fritinancy (FRIT-ih-nan-see): a chirping or creaking, as of a cricket (Webster's Revised Unabridged Dictionary, 1913 edition). Read more about Fritinancy.

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