Hokey: Characterized by hokum; sentimental; mawkish; overly contrived, especially to win popular opinion or support; phony. In early citations, sometimes spelled hoky or hokie.
'Hokey" is now a positive political standard: D and R operatives thought HRC's rollout was clever for being hokey. http://t.co/RSVwE6isOc— Elizabeth Drew (@ElizabethDrewOH) April 15, 2015
The Politico story that Drew—a veteran political journalist and contributor to the New York Review of Books—links to does not contain a single mention of hokey. It does, however, quote a number of “GOP insiders” who called Hillary Clinton’s campaign-announcement video “contrived” and “phony”—and also “savvy” and “effective.”
Drew’s tweet wasn’t the first linkage of hokey with Hillary Rodham Clinton. In 1995, during Bill Clinton’s first term, Washington Post reporter David Maraniss—who would go on to publish biographies of Bill Clinton and Barack Obama—wrote about Ms. Clinton’s “contradictory personality.” Her “predominantly female” staffers “adore” her, he wrote:
The notion that she is cold and self-righteous, they say, is utterly foreign to their experience with her. When she does something to raise their eyebrows, it is more likely with her hokey form of humor, often expressed in simple rhyming schemes that Maggie Williams, her chief of staff, says come from "another era, if not another century." It is not unusual for Hillary Clinton to end a conversation with a staff member by uttering, "Okey-dokey, artichokey." To her scheduler, Patty Solis, she has been heard to say, "Miss Patty, you're as cute as a bug in a rug today."