My latest column for the Visual Thesaurus, published today, expands on yesterday's post about Alphabet, Google’s new holding company. The column considers Alphabet in the context of other company names borrowed from the lingo of language and grammar—Acronym, Palindrome, Semicolon, and more—as well as at other Alphabet names (and one Alpha Beta).
The paywall has been lifted on this one! Read “Beyond Google’s Alphabet: Brand Names from the Lingo of Language.”
Bonus link: Read Ben Zimmer’s Wall Street Journal column about Alphabet and the meanings of “alpha” and “beta” in business and technology.