Mast is a new kind of mobile-telecommunications platform for businesses and their employees: a carrier, software platform, and device manager all in one. It gives business owners the power to manage productivity, costs, and security, and it allows employees to carry a single device with two numbers, one for personal use and one for business use.
When the co-founders of Mast Mobile—all of whom had extensive experience at large multinational companies—contacted me in January, their company was less than 18 months old and was operating in private beta under the name Grid Mobile. That name had evolved from an early plan to provide mesh networks as overlay on existing mobile networks. Now that the original strategy was no longer central, the founders wanted to replace a name they correctly perceived as having unwelcome connotations of infrastructure and “electrical grid,” and a static rather than dynamic and innovative sound.