Suppose you built a condominium building in a certain Manhattan neighborhood and named it for an adjacent but different Manhattan neighborhood. Suppose the zoning laws wouldn’t allow a residential tower on the site, so what you actually were selling were rooms in a “condo-hotel.” Suppose you publicly claimed that 60 percent of the units had been sold when in fact the figure was 15.8 percent.
What to call these inaccurate public statements: Lies? Fraud?
“World’s finest”? Hardly.