The headline calls them “30 Most Overused Buzzwords in Digital Marketing,” but one of them, “P-commerce” (“participatory commerce” or “Pinterest commerce,” depending, I suppose, on context), is underused in my world: it was new to me. I’ve definitely seen a lot of “gamification,” though.
Full Dilbert comic here.
“I’m sorry to say that gamification (a verbing in -ify from the noun game) is not some twisted invention of Scott Adams’s,” linguist Arnold Zwicky wrote in a May 20 post on his blog. Zwicky devoted most of his post to a discussion of “garbage,” and concluded: “So the pointy-headed boss’s gamification rewards count as garbage, trash, and rubbish, maybe junk as well, and are on their way to becoming waste and refuse.”
One of the words on the “30 most overused” list, “showrooming,” was a Fritinancy word of the week in April 2012.
If you live in the United States, there’s an excellent chance you live in Emmaland or Sophialand.
I remember when all women named Sophia were about 90 years old, like Dorothy’s mother on “Golden Girls.” And in a few decades, it shall once again come to pass.
Prosecutor, Lariat, Ranger, Roundup: What are all those macho herbicide names telling us?
“The Art of the Brick,” Edward Sawaya’s new exhibit at Discovery Times Square, is “a Legoistic survey of art masterpieces,” according to a recent New York Times review that introduced me to the acronym AFOL: Adult Fan of Lego. AFOL and many other Lego terms – but not “Legoistic,” which is wonderful – are defined in the Lego Glossary. (“SNOT: Studs Not On Top. A building technique that places LEGO elements on their sides or even upside down to achieve the shape or structure the builder wants in their creation.”)
“Lego,” in case you didn’t know, is a contraction of Danish leg godt: “play well.” It’s never pluralized. Here’s the Lego Glossary entry for “Legos”:
Oh no you didn’t! Technically, the official plural form for more than one element of LEGO is “LEGO® brand building bricks”. That’s ridiculous, though, so most LEGO fans refer to one or more bricks as “LEGO”, following the grammatical convention of “fish” and “sheep.”
Insisting on all capitals, however, is just silly.
Linguist Arika Okrent, author of In the Land of Invented Languages, looks at 12 old words – kith, wend and eke among them -- that have survived by being fossilized in idioms.
After 60 years of sanctions, Coca-Cola is back in Myanmar (Burma). How to sell Coke to people who’ve never tasted it? “They had to keep it simple, and they had to find the right message. A message, it turns out, that was hidden more than a hundred years back in the Coca-Cola archives.”