When we last met, I shared a few paragraphs about “The World’s Greatest Healthcare Plan of 2017.” Ten days later, I find I can’t stop thinking about greatness. Or, more specifically, about great, the adjective. To scratch my itch, I scrolled through 1,000 years of great etymology and compounds, from Great American Novel (early 19th century) to Great White Way (1901), from great-grandmother (1530) to Great Depression (1930), from Great Scott! (1852) to Make America Great Again (originally filed for trademark registration on November 19, 2012).
I will be returning to the Trumpish great, and to matters of etymology and meaning, very shortly. But before I do, here are two reasons I’ve been dwelling on great. The first is an annoying ad from Great Clips, the haircut franchise founded in Minnesota in 1982. I saw it for the first time last week, although Google Video suggests it’s been around since December 2016.
Did you catch the slogan at the end?