Fritinancy Fashion Week continues with the story of a venerable retailer, a mysterious ad, and a clever tagline/hashtag.
The September 2015 issue of American Vogue contains 832 pages, and on only two of those pages do we see women who aren’t whippet-thin. The women on those two pages are photographed in silhouette against a gray background, and although the spread appears to be an ad, no brand is identified – there’s only a date (9.14.15), an enigmatic hashtag (#PlusIsEqual) and web URL (plusisequal.com), and “It’s time for change. Be part of it.”
— Lane Bryant (@lanebryant) August 26, 2015