“We are living in the age of tacticool, and the AR-15 pattern rifle is the weapon of the age,” wrote Kelsey Atherton and Ian Boudreau in a March 2018 article for Waypoint, the VICE channel for gaming culture. Tacticool, they continued, “has become a widespread aesthetic expression associated with the kind of militant hypermasculinity that gave us a ‘tactical lip balm’ Kickstarter and ‘everyday carry’ versions of mundanities like wallets and charging cables (check out this utility moneyclip with a multitool from 5.11, who have a ‘product integration partnership’ with Ubisoft).”
“Swiss Army gun,” posted on International Military Forums, May 2006.
In a related Twitter thread posted on June 18, Boudreau noted that tacticool “has completely infected police departments,” which now dress their officers in uniforms “designed for combat.”
Civilian law-enforcement officers and armored vehicle in Ferguson, Missouri, August 2014. Source: MSNBC.