Stylenomics, a new nail color from Essie, is “a wealthy, rich and opulent dark green.” It’s featured in a full-page ad in the mammoth September issue of Vogue.
I last wrote about Essie’s fanciful color names in May 2011. The current season’s palette includes Recessionista, No Place Like Chrome, and Don’t Sweater It.
I wrote about the very productive (and brandable) -omics suffix—Freakonomics, Geckonomics, Vespanomics, et al.—in April 2011. Since then, I’ve learned about someone even more obsessed with omics than I am: Jonathan Eisen, an evolutionary biologist who teaches at UC Davis. The omics suffix is “a language parasite,” Eisen told the Wall Street Journal last week. (A chart accompanying the article is titled “Increasingomics.”) In his blog, The Tree of Life, Eisen documents the “bad omics word of the day”; past honorees have included culturomics, museomics, circomics, and circadiomics. Eisen’s Twitter handle, by the way, is @phylogenomics.
UPDATE: Read Ben Zimmer’s Word Routes column about the distinction between omics and nomics.