I’ll get into the whence and wherefore of this brand name in just a bit. But before I do, an observation: It’s never a good idea to pick a name for your company and its namesake product that is also the name of a widely promoted festish-y photo site. Needless to say, the founder of HelloTushy.com (the subject of this post) didn’t ask me about Tushy.com (the fetish-y one), or I wouldn’t be writing this preamble.
To be perfectly clear, this is the Tushy we’re talking about.
Tushy: “For people who poop.”
And if you’re averse to crude language, you may want to stop reading right now.