You start a company to sell protective eyewear for computer users. What to name the business? Something to do with the quality of sight? Or screens? Or protection?
Now, I won’t deny that Phonetic Computer Eyewear is a distinctive name in its field, but only because it’s so utterly misleading. Phonetic means “representing vocal sounds”; a phonetician is a linguist who specializes in the study of speech. Nothing at all to do with eyesight, sharp or blurry.
Which explains why Jennifer Nycz, a linguistics professor at Georgetown University, was puzzled.
Wait-why “phonetic”? why a schwa logo? do they hope the coolness/hipness of phoneticians will transfer 2 the brand? https://t.co/VGIxSjRXZg— Jennifer Nycz (@jennycz) October 27, 2017