(Part of my Naming 101 series.)
I frequently talk with company founders and executives who need a new name but don’t have the budget for professional naming services. Because I believe that everyone deserves an effective, appealing name, I do my best to show them how to tackle the challenge on their own. Sometimes that leads to a phone call – I use the Clarity service – during which I direct the do-it-yourselfer to my evergreen post on how to write a naming brief, the essential first step of any naming process.
Mission accomplished, right? If only.