Fritinancy

Want to Write Better? Read This Book.

First, a confession: I'm not a big fan of business-writing books. It's not that I know it all: I don't. But most of the business-writing guides I've read are too elementary, redundant, or insipid to be of interest to me or anyone I know.

This week, however, I learned about a shining exception: 30 Days to Better Business Writing, by Matthew Stibbe, a British marketing writer who blogs at Bad Language. Not only is it smart, clear, and even funny (!), it's free.

You read that right. Matthew is giving away all this invaluable information as a free e-book.

Go read it. Then come back here and let me tell you why I think 30 Days to Better Business Writing is so terrific.

How to Name a Heavy Metal Band

Just consult this helpful chart from Comic Vs. Audience. Primary categories are pretty much what you'd expect: Death, Deadly Things, Animals, Religion, and Badass Misspellings (e.g., Deth, a twofer). Personally, I'm drawn to the minor categories: Pleas for Help (Sick of It All), Adolescent Poetry (Thine Eyes Bleed), and Faulkner References (As I Lay Dying, another twofer).

Via Kottke.