I’ve been partnering for several months with Clarity.fm to give short, focused phone consultations about names and verbal branding. I’ve talked to business owners in Mexico, Australia, England, Brazil, and the U.S.; I’ve answered questions about company names, product names, taglines, and even Twitter handles. Most of my callers can’t afford comprehensive name-development services; what they want from me—and my 20-plus years in the branding business—are tips and feedback.
A few themes have emerged from these calls—common naming challenges that many entrepreneurs face. I share them with you in case you’re struggling with your own do-it-yourself naming project.