A few years ago I wrote a guest post for the trademark-and-branding blog Duets Blog that, if I say so myself, seems as fresh and relevant today – especiallytoday – as it did then. I’ve updated it a bit and am publishing it here as a public service.
Feeling romantically challenged this Valentine’s Day? Maybe it’s time to join – or reactivate – that dating-site membership. But before you upload your gently embellished personal details, make sure the service’s name is the perfect match for you. Herewith, my analysis of 10 dating-site names, from dated to dateworthy.
Birthmas: A birthday that falls on or near Christmas (sometimes expanded to the entire month of December). A portmanteau of birthday and Christmas, without the religious overtones of -mas (a shortening of mass, the eucharistic service).
Turketta: An invented word for “turkey prepared porchetta style.” Sometimes spelled turchetta. Porchetta – the word is the feminine diminutive of porco (pig) – is a stuffed and rolled roast of suckling pig; the dish is associated with central Italy and Sardinia.
My October column for the Visual Thesaurus (cross-posted on Vocabulary.com) admires the colorful coinages of autumn, with a close look at fall-ify, a newish verb meaning “to add autumnal touches to something”(décor, clothing, makeup); and the bountiful word-blends created from “October.” Along the way, I navigate the trans-Atlantic autumn/fall divide, the verb-making power of -ify, and the history of Oktoberfest and its many X-toberfest offspring
In the San Francisco Bay Area we have Sharktober (the season of peak shark migration and human-shark encounters); Australia celebrates Frocktober to raise money for ovarian cancer research (the Frocktober Challenge: wear a dress every day in October). Other specialized -tobers include InkTober, which invites artists to create one ink drawing a day for a month; Poptober, a Boy Scouts of America popcorn sale; Socktober, which donates socks to homeless people; Pinktober, a breast-cancer fundraising campaign (and a registered trademark of the Hard Rock entertainment company); Monstober, a Disney Channel games promotion; Overstockober, a month of discounts on the Overstock.com website; and Sicktober, often accompanied by a hashtag symbol and a sad-face emoji.
Sicktober in the wild:
I've almost used an entire roll of Costco toilet paper from blowing my nose. Yes, I lead a glamorous life. #Sicktober