A few years ago I wrote a guest post for the trademark-and-branding blog Duets Blog that, if I say so myself, seems as fresh and relevant today – especiallytoday – as it did then. I’ve updated it a bit and am publishing it here as a public service.
Feeling romantically challenged this Valentine’s Day? Maybe it’s time to join – or reactivate – that dating-site membership. But before you upload your gently embellished personal details, make sure the service’s name is the perfect match for you. Herewith, my analysis of 10 dating-site names, from dated to dateworthy.
Birthmas: A birthday that falls on or near Christmas (sometimes expanded to the entire month of December). A portmanteau of birthday and Christmas, without the religious overtones of -mas (a shortening of mass, the eucharistic service).
Turketta: An invented word for “turkey prepared porchetta style.” Sometimes spelled turchetta. Porchetta – the word is the feminine diminutive of porco (pig) – is a stuffed and rolled roast of suckling pig; the dish is associated with central Italy and Sardinia.