For any other political candidate, the campaign stop would not have made headlines. But because it was this cycle’s Republican nominee, who has rarely deigned to perform the rituals of retail politics, it created a bit of a stir.
Spotted on Telegraph Avenue in Oakland: a sign plugging the Jack in the Box Buttery Jack burger.
“Juiciest. Butteriest. Craviest.”
Sticklers will tell you that of those three adjectives, only juiciest is legit. I’m more concerned about the logical fallacy. Juicy and buttery (and their superlative forms, legit or not) describe the burger itself. But who or what is doing the craving?
.@Fritinancy@JackBox So, the burger is juicy and buttery but somehow is also animate such that it itself has cravings and is thus "cravy"?
Also defying logic: the nutritional valueof this sandwich. It contains 820 calories, 470 of them from fat. Its 1150 milligrams of sodium constitute 48 percent of the recommended daily allowance. (Hold the fries!)
Jack in the Box is also proudly serving – and coining – brunchfast, which would seem to require another superlative: brunchfastest.
Risotto: “An Italian dish of rice cooked in stock with ingredients such as vegetables and meat or seafood” (OED). The dish is associated with northern Italy and particularly Milan (risotto milanese). From Italian riso (rice) and the diminutive suffix -otto. ItalyHeritage.com offers alternate etymologies: “Some say it came from an exclamation of Frederick Barbarossa, who praised a ‘Risum optimum’; others maintain it derived from a term used by the Insubres, the Celts that inhabited Lombardy, ‘risott.’”
Risotto was in the news last week because of a tidbit in Democratic National Committee chair John Podesta’s emails, which were hacked and released by WikiLeaks. Business Insider’s Allan Smith tweeted the revelation:
What if business jargon were made literal and tangible? Artists Isabel + Helen take on that challenge with A Load of Jargon, an installation opening tomorrow at The Conran Shop in London’s Chelsea district. The exhibit turns five buzzwords – “thinking cap,” “big idea,” “next steps,” “easy win,” and “going viral” into visual puns. There’s a public-health imperative behind the humor, notes FastCo Design in a story about the show: “[C]orporate speak isn't just funny sounding (and fuzzy in meaning)—it actually can make you less intelligent.” (Hat tip: Silicon Valley Speak.)
Course description: “Founded in Wayne, Pennsylvania in the autumn of 1992, Anthropologie remains a destination for women wanting a curated mix of clothing, accessories, gifts and home décor that reflects their personal style and fuels their lives' passions, from fashion to art to entertaining.”
Extra credit: Anthropologie has a charitable division called Philanthropie.
The official Trump typeface – as seen on hotels, airplanes, and campaign logo (but not on the failed steaks, wine, or university) – is Akzidenz Grotesk.
Budweiser has announced that it’s rebranding its beer “America” for the duration of the U.S. election season. It’s not the first America-first stunt the brewery has pulled, notes Mark Wilson in Fast Co Design: previous summer-only editions have featured the Statue of Liberty and the American flag. But this bit of revisionism is especially thorough: “Almost every bit of type on the Budweiser label has been scrubbed away by Easter Egg patriotism, with new text citing the Pledge of Allegiance, the Star Spangled Banner, and America the Beautiful—all rendered in newly developed hand lettering, inspired by Budweiser’s archives.” For what it’s worth, Budweiser’s parent company, InBev, is headquartered in Belgium and Brazil.
Breakfastarian: “A person who recognizes the superiority of breakfast over other meals. A person who eats only breakfast foods” (Urban Dictionary, July 20, 2013). A blend of breakfast with the Latinate suffix -arian, denoting “association with a place or thing or idea.” Compare vegetarian, fruitarian, and breatharian (and contrast omnivore, locavore, and carnivore, in which -vore comes from a Latin root meaning “to devour.”)
“From the very first moment I heard of the .io TLD a few years ago, I thought it was absolutely fantastic. The geek in me just really responded to the idea of a domain name that ended in IO - the input/output connotation seemed like a perfect fit for web services.” In praise of the .io domain extension. (Russell Beattie)
Bill Simmons, who was ousted by his ESPN overlords from the sports-and-pop-culture site Grantland (which ESPN later shut down, to the general wailing and weeping of the site’s many fans), is starting a new site that promises to be similar to Grantland. He’s calling it The Ringer. Here’s his account of how he arrived at the name, apparently without any professional help, poor fellow. (Hat tip: Lance Knobel)
And for those of you who, like me, care about journalism and its future, here’s “Confessions of a Sponsored Content Writer,” by Jacob Silverman for The Baffler. I hope he was well paid for it, because it’s dynamite, but given the doleful state of affairs he reveals, it’s unlikely. Here’s a tiny excerpt:
But as journalists imitate advertisers and advertisers imitate (and hire) journalists, they are converging on a shared style and sensibility. Newsfeeds and timelines become constant streams of media—a mutating mass of useless lists, videos, GIFs, viral schlock, service journalism, catchy charts, and other modular material that travels easily on social networks—all of it shorn of context. Who paid for this article, why am I seeing it, am I supposed to be entertained or convinced to buy something? The answers to these questions are all cordoned off behind the algorithmic curtain.