And Plenti’s plenty for me, since the name has been claimed twice.
In May, American Express launched Plenti, a loyalty program that allows consumers to earn “Plenti points”—one for each dollar spent at 10 brick-and-mortar retailers.
The catch: Until some time in the future to be determined, you can redeem those points at only four retailers: Mobil gas stations, Macy’s, Rite Aid, and Exxon.
Plenti was designed to be a rewards card, not a credit card. But, rather confusingly, AmEx also offers a Plenti credit card.
And because one Plenti isn’t enough, here’s Yoplait’s Plenti, Greek yogurt stuffed with healthy stuff (“and other natural flavors”).
Just in case you’re unsure, the packaging spells it out: Plenti is short for “plentiful.” (Discovered at The Impulsive Buy.)
Speaking of plentiful, I note with moderate pleasure that the dating site Plenty of Fish now uses the URL pof.com. Its previous incarnation, plentyoffish.com, always looked to me like as “Plenty Offish,” which seemed plenty offputting. On the other hand, “pof” is perilously close to poof and P.O.S.
Unrelated, but also new this year from Yoplait: Greek 100 Whips! (exclamation mark sic).
Sweet, creamy, and well disciplined. Consenting adults only. Fifty shades of grape. Image via Midlife at the Oasis.