Full disclosure up front: I’m a registered Democrat, and I voted for Hillary Clinton in the California primary and the general election. I contributed a modest amount of money to her campaign. I am in no way an expert in presidential politics, just a reasonably well-informed observer and participant in the democratic process (such as it is under late-stage capitalism).
Here’s what I do know a few things about: branding and marketing. And from the beginning, even though I liked Clinton as a candidate and wanted her to prevail, I saw a lot that troubled me about how her campaign handled marketing, positioning, and advertising. I kept seeing what seemed like rookie mistakes, despite Clinton’s decades of experience and despite the glossy surface of the marketing content.
And so, even though the election was eight days ago and this may seem like beating a dead horse, I’m going to do a little flogging. With any luck, I may prevent some of you from making similar errors in your own marketing efforts – political, personal, or corporate.