The Northern Hemisphere’s summer solstice – literally, “the point at which the sun seems to stand still” – occurred at 9:24 p.m. Pacific Time on Tuesday, June 20. But for some brands, the solstice never ends.
Henge: A type of Neolithic earthwork featuring a circular banked enclosure with an internal ditch. The most famous henge is Stonehenge, in Wiltshire, England; it is estimated to have been built between 3000 and 2000 BCE. The -henge element “may have meant something ‘hanging’ or supported in the air,” according to the OED.
Detached henge first appeared in the mid-18th century; Daniel Defoe, author of Robinson Crusoe, wrote in his 1742 Tour of Great Britain that “The present Name [sc. Stonehenge] is Saxon, tho' the Work is beyond all Comparison older, signifying a hanging Rod or Pole, i.e. a Gallows, from the hanging Parts, Architraves, or rather Imposts; and pendulous Rocks are still in Yorkshire called Henges.”
Henge is in the news this week because of Manhattanhenge, an affectionate name for an annual east-west alignment of the setting sun with New York City’s street grid. The phenomenon occurs today, May 31, at about 8:12 p.m. (It also occurred on May 30, and will be visible again on July 11 and 12.)
According to a Wikipedia entry:
In accordance with the Commissioners' Plan of 1811, the street grid for most of Manhattan is rotated 29° clockwise from true east-west. Thus, when the azimuth for sunset is 299° (i.e., 29° northward of due West), the sunset aligns with the streets on that grid.
Other cities with fairly uniform grids and unobstructed views of the horizon may also experience the event. A similar phenomenon, dubbed MIThenge, can be experienced at varying times of the year.
Manhattanhenge observed from 34th Street. Photo via American Museum of Natural History.
“From the very first moment I heard of the .io TLD a few years ago, I thought it was absolutely fantastic. The geek in me just really responded to the idea of a domain name that ended in IO - the input/output connotation seemed like a perfect fit for web services.” In praise of the .io domain extension. (Russell Beattie)
Bill Simmons, who was ousted by his ESPN overlords from the sports-and-pop-culture site Grantland (which ESPN later shut down, to the general wailing and weeping of the site’s many fans), is starting a new site that promises to be similar to Grantland. He’s calling it The Ringer. Here’s his account of how he arrived at the name, apparently without any professional help, poor fellow. (Hat tip: Lance Knobel)
And for those of you who, like me, care about journalism and its future, here’s “Confessions of a Sponsored Content Writer,” by Jacob Silverman for The Baffler. I hope he was well paid for it, because it’s dynamite, but given the doleful state of affairs he reveals, it’s unlikely. Here’s a tiny excerpt:
But as journalists imitate advertisers and advertisers imitate (and hire) journalists, they are converging on a shared style and sensibility. Newsfeeds and timelines become constant streams of media—a mutating mass of useless lists, videos, GIFs, viral schlock, service journalism, catchy charts, and other modular material that travels easily on social networks—all of it shorn of context. Who paid for this article, why am I seeing it, am I supposed to be entertained or convinced to buy something? The answers to these questions are all cordoned off behind the algorithmic curtain.
The ABC Family network, stigmatized by that F-word in its name, now calls itself Freeform. Network president Tom Ascheim told the Television Critics Association that the new name “not only elicits the moment of transition in the medium and a sense of ‘creativity’ and ‘spontaneity’ but also evokes [a] younger 14 to 34-year-old audience, whom he’s dubbed ‘becomers’.” So much to ponder in that single sentence. (Hollywood Reporter)
As for the Freeform logo, Brand New dismisses it as “atrocious in either its stacked or horizontal form.”
On September 30, the Fisker Automotive and Technology Group of Costa Mesa, California, announced a new corporate name and logo: Karma Automotive. The name reincarnates – sorry, couldn’t help myself – the name of Fisker’s only product, a plug-in hybrid that sold for more than $100,000 … when it sold at all. The model lasted only two years; just over 2,000 units were sold before production was suspended in November 2012. The company filed for bankruptcy and was eventually sold to a huge Chinese automotive-parts company, Wanxiang Group.
New logo. Application for trademark registration filed September 30, 2015.
Fisker Automotive had been named for its founder, the Danish car designer Henrik Fisker, who had previously worked for BMW and Ford and who resigned from Fisker Automative in March 2013 because of “disagreements with management.” At the time of his resignation, the New York Times noted that the Fisker Karma had received “mixed critical reviews” as well as “business setbacks and technical problems, including two recalls. In addition, the Karma’s federal fuel-economy ratings were disappointing and its all-electric range proved limited.”
At the Frankfurt Motor Show this week, Bentley Motors, a wholly owned subsidiary of Volkswagen since 1998, unveiledits first SUV, the Bentayga. Bentley has already sold out the full first-year production – 3,500 vehicles – of the $229,100 (base price), 600-horsepower behemoth. Buyer #1 was Queen Elizabeth II, who reportedly will use the vehicle for her hunting expeditions in Scotland. Tally ho!
Don’t read “How to Name a Baby” to learn how to name a baby. Read it for insights into historical baby-naming trends and to confirm your hunches (e.g., “the popular girl name Reagan is for Republicans”). Also: charts!
Given names are “one of the last social acceptable frontiers of class war.”Also: nominative determination, implicit egotism, and how the Internet has made baby naming more difficult. Part 1 of a four-part podcast series about names from Australian radio network ABC. The presenter, Tiger Webb, has an interesting name story himself. (Hat tip: Superlinguo.)
The not-so-secret jargon of doctors is full of acronyms: a flea—fucking little esoteric asshole—is an intern, an FLK is a “funny-looking kid,” and an “SFU 50 dose” is the amount of sedative it takes for 50 percent of patients to shut the fuck up.
Ever wonder what value-creating winners do all day? Here’s Business Town to enlighten you. It’s “an ongoing project attempting to explain our highly intangible, deeply disruptive, data-driven, venture-backed, gluten-free economic meritocracy to the uninitiated. With apologies to Richard Scarry.”
“The decision is made. The name won’t be changed.” – Tim Mahoney, head of marketing for Chevy, speaking to the Detroit Free Press about the Bolt electric vehicle, whose name is strikingly similar to that of the Chevy Volt plug-in hybrid. In fact, a Spanish speaker would pronounce the two names identically. (Hat tip: Jonathon Owen.)
“The Ultimate Driving Machine” has been BMW’s tagline since 1975, when it was created by the American ad agency Ammurati & Puris; the company filed for trademark protection of the line in 1981. (In 1990, Rawlings Golf in Northridge, California, registered the identical slogan for use with golf clubs. That trademark was abandoned in 1992, possibly under pressure from Bayerische Motoren Werke Aktiengesellschaft.) Just before the 2010 Winter Olympic Games in Vancouver, Canada, the carmaker took a detour with a campaign called “Joy” that was supposed, according to the company’s vice president of marketing, to “warm the brand up.” BMW loyalists were not impressed, and in 2012 “The Ultimate Driving Machine” was once again in the driver’s seat.
“The Ultimate Lighting Machines” has a shorter history. (BMW has been BMW since 1916; Holtkötter Leuchten GmbH was founded in West Germany in 1964.) Holtkoetter Lighting, Holtkötter’s Minnesota-based U.S. division, was denied trademark protection of the slogan in 1997, and abandoned its claim. It tried again in May 2013 under a new dba, St. Paul Lighting, and two months ago—on February 3, 2015—the mark wasregistered. The record is mum on whether BMW USA raised any objections during the process.
Like BMW driving machines, Holtkötter/Holtkoetter lighting machines are not for bargain hunters. The slender chrome floor lamp in the ad costs almost $1,000; a starkly dramatic chandelierwill set you back more than $2,000.
The trademark database also shows that Holtkoetter has received trademark protection for at least one other “ultimate” slogan: “The Ultimate LED.” That product, a light bulb, is not to be confused with “The Ultimate Led Zeppelin Experience,” a tribute band.
Is Cadillac a whipped underdog? That’s what I infer from the automaker’s new “Dare Greatly” campaign, from Publicis, which will kick off during Sunday’s Academy Awards broadcast. I caught the teaser ad at a Berkeley movie theater before a screening of the Best Foreign Film nominee Timbuktu, which is about the violent clash between cattle herders and religious extremists in Mali. (The dissonance between ad and movie was so thick it would have taken a cleaver to slice it. But I digress.)
Here’s the spot:
The script isn’t credited, but it’s lifted from “Citizenship in a Republic,” a 1910 speech given at the Sorbonne in Paris by Theodore Roosevelt, then one year out of the White House. The youthful-sounding female voiceover, the moody music, the slow-mo near-black-and-white imagery: they’re intended to make you think—no, not think, feel—that Something Important Is About to Happen. Something moving and portentous and great. But is that really what we’re being told?