Yesterday was the birthday of Theodor Seuss Geisel (1904–1991), best known as Dr. Seuss, author of beloved and best-selling children’s books such as The Cat in the Hat and The Lorax.
Coincidentally, I’m sure, it was also the day my local public radio station, KQED, aired a story by Sam Harnett about how “politics is killing workplace productivity.”
The whole story is worth a read (or listen), but the reason I’m writing this post is the Seussian company name at the very beginning:
Only one time before has CEO Andy Ruben seen his co-workers so distracted by the news, and that was a very different situation: 9/11.
Ruben is CEO of Yerdle, a San Francisco company that helps retailers resell used products. Since the election of Donald Trump and subsequent political turmoil, Ruben said it has been hard to keep his workers focused.
I can’t recall hearing about Yerdle before this, even though it’s headquartered across the bay in San Francisco and has been around for five years. It keeps a pretty low profile: It has no Twitter presence, and its Facebook Marketplace group isn’t public. The main website’s About Us page still contains a [LINK TO FB GROUP] note to self.
Now that I know the name, however, I can’t stop wondering about it.