On a recent trip to Costco I bought a box of RXBAR protein bars, which contain several healthful ingredients, none of which, according to the package, is bullshit. Good to know!
From the RXBAR website:
Guys who are into CrossFit would never indulge in B.S.
As you probably know from my periodic appearances in Strong Language, the sweary blog about swearing, I’m constantly on the lookout for sweary brand names and slogans. When I saw “No B.S.” on the RXBAR box, I remembered a similarly frank promise made earlier this year by Everlane, the “radical transparency” retailer.