It’s time once again for a round of mister-y brand names!
Mr. Tomato Bloody Mary mix (“the mix with an attitude”) is distributed by Crosby Lake Spirits Company.
I haven’t been able to enlarge the mascot sufficiently to tell whether it’s a smirking tomato or a sneering pepper.
No cutesy mascot or winking copy for Mr.Beer (spacing sic). No About Us or FAQ, either. Just kits and gear for the home-brewing aficionado, who – if the community forum is an accurate guide – is likely to answer to “mister” himself.
Mr.Beer was acquired last April by 150-year-old Coopers Brewery, Australia’s largest brewery and the world’s largest maker of home-brew beer.
Available for $80 each on Etsy.
Charming design. Lovely photography. But that word is spelled “lovable” (or “re-lovable”) …
… and this word is spelled “huggable” …
… and there’s an apostrophe in “Valentine’s Day.”
mr Tedi (capitalization and punctuation sic) is made by a company called mrs [sic] Jermyn. The company’s founder, Annika, is from Finland; perhaps she wrote her own copy and isn’t 100 percent fluent in English, but that doesn’t explain the failure to hire a proofreader. (Penny wise, Euro foolish.) And it definitely doesn’t excuse the biggest error of all: misspelling your own company’s name:
Here’s my standard rant: Polishing your copy is not optional. Language is every bit as much a part of your brand identity as your name, your logo, your website, and your product design. Carelessly written, unedited copy tells me you’re not serious about your professional image.