When is a billboard not a billboard? When it’s a freakin’ 227-word manifesto – 239 if you include the headline.
“This is our only billboard. We need it to say a lot.” No you don’t.
Yes, I counted the words in this screwy outdoor ad from Public Mobile, a Canadian wireless-telecom company. (I lifted the photo from Tim Nudd’s post on Adweek, which called the ad “clever.” I disagree.)