I usually can come up with a theory to explain copycat names and naming trends. In the early aughts, many companies chose double-O names (Qoop, Squidoo, Doostang, ooVoo) to sound like Google. All those X + Y names (Mizzen + Main, Standard & Strange, Coral & Tusk)? They evoke Ye Olde Tymes, with the modern bonus of yielding cheap domains. Lately, we’ve seen a cluster of first-name names like Oscar and Emma, the better to blunt the cutting edge of technology.
But the explanation for one mini-trend has eluded me. Perhaps you, dear readers, can help.