There are three unrelated businesses called What the Truck, a Flight of the Conchords fan site called What the Folk, two radio shows called WTF, a typeface-identification website called What the Font, and a book about women’s health called – I kid you not – What the Yuck?
It’s been a while since I’ve written about nearly swearyadvertising here. (It’s not as though I’ve taken a vow of purity: I’ve been shoveling that stuff over at the Strong Language blog.) But when I spotted a trifecta of fecal facetiousness within a span of a week, I just couldn’t hold back.
The ABC Family network, stigmatized by that F-word in its name, now calls itself Freeform. Network president Tom Ascheim told the Television Critics Association that the new name “not only elicits the moment of transition in the medium and a sense of ‘creativity’ and ‘spontaneity’ but also evokes [a] younger 14 to 34-year-old audience, whom he’s dubbed ‘becomers’.” So much to ponder in that single sentence. (Hollywood Reporter)
As for the Freeform logo, Brand New dismisses it as “atrocious in either its stacked or horizontal form.”
Today is Festivus, the holiday for the rest of us made famous and beloved by “Seinfeld.” This year, a Florida man named Chad Stevens designed a rainbow-hued Festivus pole that he hopes to display –according to a story in Slate – “in Republican-dominated states—Arkansas, Oklahoma, Florida, Georgia, Michigan—as a protest against what he views as their support for laws respecting an establishment of religion.” Three cheers for Chad!
The Festivus tradition closest to my own heart is, of course, the Airing of Grievances. This isthe seventh year of my public kvetchings about preventable errors committed in the name of commerce and journalism. Read ’em and weep.