With 8 percent of 2015 still in the mysterious future, the first Word of the Year (WOTY) nominations have already begun. Oxford Dictionaries made history, and stirred up some controversy, by selecting an emoji – “Face with Tears of Joy” – as its, um, lexical unit of the year. (Emoji was a Fritinancy Word of the Week in January 2012.)
And at the Chronicle of Higher Education’s Lingua Franca blog, Allan Metcalf – he’s the executive secretary of the American Dialect Society – makes the case for basic: “the word this year to describe someone or something that fits a stereotype, especially the ‘basic white girl’.”
Hard can be the opposite of easy or the opposite of soft; we can solve hard problemswhile listening to hard rock. Or we can think long and hard about two new ad campaigns that use hard in a specific, modern way.
Fritinancy Fashion Week continues with the story of a venerable retailer, a mysterious ad, and a clever tagline/hashtag.
The September 2015 issue of American Vogue contains 832 pages, and on only two of those pages do we see women who aren’t whippet-thin. The women on those two pages are photographed in silhouette against a gray background, and although the spread appears to be an ad, no brand is identified – there’s only a date (9.14.15), an enigmatic hashtag (#PlusIsEqual) and web URL (plusisequal.com), and “It’s time for change. Be part of it.”
My latest post for Strong Language, the sweary blog about swearing, looks at the relatively recent phenomenon of intentional bleeping in advertisements. For a Strong Language post, it contains relatively little strong language, but rest assured there’s plenty of innuendo.
Things you’ll learn from the post:
There’s an audio standard for the censoring bleep: 1000 Hz.
The Fall/Winter 1976 issue of American Speech, the journal of the American Dialect Society, included bleep and variants in its “Among the New Words” section.