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December 08, 2016

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It honestly boggles my mind how many billboards put the most important information in the tiniest type, making it impossible to see as you barrel past on the freeway. Do these ad agencies ever do studies to see if people actually (1) were able to read the thing in the first place and (2) were swayed at all by the message?

It also gives advertising a bad name. People seeing this might think, "This must be so creative, or I'm just too stupid, old or uninformed to get it."
If you don't get it, it's not your fault, it's theirs.

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