I didn’t think I’d have anything to say this morning – I got less than three hours’ sleep after watching the election returns – but then I saw the print edition of today’s New York Times, which came with a wraparound ad for the new Netflix series The Crown. The 10-episode first season of The Crown, which is about the young Queen Elizabeth II, debuted November 4; it cost $130 million, making it the most expensive TV series ever.
The ad must have been expensive, too, and it must have been prepared at least a few days in advance.
This is the outside of the wrap.
This is the inside left panel.
I don’t think I’m alone in suspecting the copywriter was thinking also – prematurely, over-optimistically – of another woman leader, on the opposite side of the Atlantic.
And this is the inside right panel.
I’ve watched six episodes of the series. “Revolution” is not among its themes.
How long ago, I wonder, was this ad written? What went on in the strategy and creative meetings? Who decided to gamble on subtext and victory? Why run the ad the morning after the American elections and not on premiere day?*
No answers from me, on this or anything else right now.
* Although it seems, in light of everything else, ridiculously trivial to bring it up, I have to ask: Who chose to insert “of” after “befitting”? It doesn’t belong there.