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April 13, 2016

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It's like using a 228-word subhead to explain your "creative" headline.
It's like big companies talking to themselves.

Dan: As they do. See also http://nancyfriedman.typepad.com/away_with_words/2016/03/a-zen-koan-from-google.html

& no one said, "It's cheesy to rip off the bank's creative?"

I shudder at the thought of the navel-gazing jargon-fests that produced these feats of creativity ...

Bob: AT&T's agency may have started working on the campaign before the P&N ads broke, and then reasoned that it didn't matter because who cares about a bank in Western Australia.

Of course, on YouTube and Google there are no geographic boundaries.

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