Today I’m guest-blogging at Duets Blog, a publication of Minneapolis trademark-law firm Winthrop & Winestine. My post, “Fly the Tasty Skies,” looks at new airline names borrowed from the produce aisle. JetBlue’s new Mint, which began operations last month, is just the latest entrant in a category that includes Peach, Mango, Vanilla, and Spice. The trend carries over to bank names, too—would you prefer a Tangerine or a Tomato?
Jet over to Duets Blog, read the post, and leave a comment if you like.