Summer begins tomorrow, June 21, everywhere in the Northern Hemisphere except San Francisco.
Now, I’m aware that Mark Twain didn’t say that the coldest winter he ever spent was a San Francisco summer. But that doesn’t make the statement counterfactual, as advertisers enjoy reminding us.
Here, for example, is a Nest thermostat billboard near 5th and Harrison streets, San Francisco.
“It’s summer in SF. Time to save on heating.”
In fact, the temperature was a sizzling 78°F at noon on Wednesday, when I took the photo. Our legendary June Gloom has not been much in evidence so far.
The fog will almost certainly return in time to obscure the July 4 fireworks, though.
Google Shopping Express newspaper ad: “SF Summer Delivered.” Note final item on shopping list.
Previously in Cold Summer advertising: